Digital Marketing Training: Empowering Your Online Presence

At Eddoc Technology, we offer cutting-edge Digital Marketing Training Programs designed to equip you with the skills and strategies to thrive in the digital world. Whether you're a fresher, a professional looking to upskill, or an entrepreneur aiming to grow your business, our expert-led courses provide a comprehensive understanding of digital marketing.

Key Features of Digital Marketing

50+ live sessions spread around seven months

Hands-On Projects

Expert Instructors with Industry Experience

Hands-On Experience with Digital Marketing Strategies to Drive Real-World Results

Resume Preparation and LinkedIn Profile Review

Career Guidance and Placement Assistance

COURSE CURRICULUM

Module 1: Introduction to Digital Marketing

➤ Overview of Digital Marketing
➤ Importance and Scope
➤ Comparison of Traditional Marketing vs Digital Marketing
➤ Key Digital Marketing Channels
➤ Understanding Consumer Behavior Online

Module 2: Website Planning and Creation

➤ Basics of Websites and Domains
➤ Planning a Website Structure
➤ Creating a Website using WordPress or CMS
➤ Understanding Hosting and Domain Setup
➤ Responsive and Mobile-Friendly Design
➤ Introduction to User Experience (UX)

Module 3: Search Engine Optimization (SEO)

➤ Understanding Search Engines
➤ Keyword Research and Analysis
➤ On-Page SEO (Title Tags, Meta Tags, Headers, Alt Text)
➤ Off-Page SEO (Link Building, Backlinks)
➤ Technical SEO (Sitemaps, Robots.txt, Crawling & Indexing)
➤ Tools: Google Search Console, SEMrush, Ahrefs

Module 4: Search Engine Marketing (SEM)

➤ Introduction to Paid Marketing
➤ Google Ads Overview
➤ Types of Campaigns: Search, Display, Shopping, Video
➤ Keyword Bidding and Quality Score
➤ Ad Creation and Optimization
➤ Budgeting and Performance Tracking

Module 5: Social Media Marketing (SMM)

➤ Importance of Social Media in Digital Marketing
➤ Setting up Social Media Profiles (Facebook, Instagram, LinkedIn, Twitter)
➤ Creating and Managing Campaigns
➤ Social Media Ads: Targeting and Retargeting
➤ Strategies for Engagement and Brand Building
➤ Tools: Hootsuite, Buffer

Module 6: Content Marketing

➤ Basics of Content Marketing
➤ Developing a Content Strategy
➤ Types of Content: Blogs, Videos, Infographics, E-books
➤ Content Distribution Channels
➤ Measuring Content Success
➤ Tools: Grammarly, Canva, BuzzSumo

Module 7: Email Marketing

➤ Email Marketing Fundamentals
➤ Email Campaign Creation and Optimization
➤ Building and Managing Email Lists
➤ A/B Testing for Emails
➤ Tools: Mailchimp, Constant Contact

Module 8: Analytics and Reporting

➤ Introduction to Web Analytics
➤ Google Analytics Overview
➤ Setting up Goals and Tracking Conversions
➤ Measuring ROI for Campaigns
➤ Preparing Reports and Dashboards

Module 9: Affiliate Marketing

➤ Understanding Affiliate Marketing
➤ Affiliate Networks and Programs
➤ Earning Through Affiliates
➤ Tools and Techniques

Module 10: E-Commerce Marketing

➤ Promoting Online Stores
➤ Product Listing Ads (PLA)
➤ Conversion Rate Optimization (CRO)
➤ Tools: Shopify, WooCommerce

Module 11: Online Reputation Management (ORM)

➤ Importance of ORM
➤ Managing Reviews and Feedback
➤ Handling Negative Publicity
➤ Building Brand Trust Online

Module 12: Digital Marketing Tools

➤ Overview of Essential Tools (Google Ads, Analytics, Canva, SEMrush)
➤ Tools for SEO, SMM, and Content Creation
➤ Automation Tools

Module 13: Strategy and Execution

➤ Creating a Digital Marketing Plan
➤ Setting Goals and KPIs
➤ Case Studies and Industry Best Practices
➤ Building an Integrated Campaign

Module 14: Capstone Project

➤ Real-World Project Implementation
➤ Planning, Execution, and Reporting
➤ Presentation and Feedback

Become a Digital Marketing Professional in 3 Months

Automate, Collaborate, Innovate: Unlock Your Marketing Potential

Digital Marketing Certification

Our Digital Marketing program equips you with essential skills in SEO, SEM, social media marketing, content creation, and analytics. Gain hands-on experience with industry tools like Google Ads, Google Analytics, and more. Learn to optimize campaigns, engage audiences, and drive business growth.With our certification, you’ll be ready to pursue high-demand careers in digital marketing, e-commerce, and social media. Join us to unlock exciting opportunities in this dynamic field!

FAQ - Digital Marketing Training at Eddoc Technology

1. What is Digital Marketing?

➤ Digital marketing refers to the use of online platforms and technologies to promote products and services. It includes channels like SEO, SEM, social media, content marketing, email marketing, and more.

2. Who can enroll in the Digital Marketing course?

➤ Anyone interested in learning digital marketing can enroll. Whether you're a fresher, a working professional, or an entrepreneur, our course is designed to suit all levels.

3. What is the duration of the course?

➤ The course typically lasts 3-6 months, depending on the schedule and mode (online/offline) you choose. We offer both full-time and part-time options.

4. Do I need any prior experience to join the course?

➤ No prior experience is required. The course is designed for beginners, and we start with the fundamentals of digital marketing.

5. What are the key skills I will learn in this course?

➤ You will learn skills such as SEO, SEM, content marketing, social media marketing, email marketing, Google Analytics, Google Ads, and more.

6. Will I receive a certificate after completing the course?

➤ Yes, upon successful completion of the course, you will receive a globally recognized certification in Digital Marketing.

7. Can I get hands-on experience during the course?

➤ Absolutely! Our course includes practical assignments, real-world case studies, and live project work to ensure you gain hands-on experience.

8. Are there any placement opportunities after completing the course?

➤ Yes, Eddoc Technology provides placement assistance. Our career support team helps you with resume building, interview preparation, and connecting with potential employers.

9. What tools and platforms will I learn during the course?

➤ You will be trained on industry-leading tools such as Google Ads, Google Analytics, SEMrush, Hootsuite, Mailchimp, and more.

10. Can I attend the classes online?

➤ Yes, we offer online classes for those who prefer remote learning. You can attend classes from anywhere and at your convenience.

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